The breadtalk poster says 'Trans-fat free toasts'. I am not sure whether toast generally contains trans-fat, but the caption in this breadtalk poster got me wondering whether there is trans-fat in normal toast. I suppose by highlighting that its toast is trans-fat-free, it is making a subtle assertion that toast from other bread shops contains trans-fat, and it also raises awareness that one point of consideration in choosing where to buy toast from is whether the toast from that shop contains the unhealthy substance called trans-fat.
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